Creative Marketing

As I was driving to an offsite meeting today, I noticed a creative marketing device that really was "thinking out of the box." As I was stopped at a busy intersection waiting for a stoplight, I noticed a driver's education vehicle in the lane next to me, with a student behind the wheel, the vehicular tutor, and a student passenger in the back seat. They happened to be in the left turn lane, and I was behind them in the straight ahead lane.

It was really hard not to miss the student driver. After all, every side of the vehicle had the CESA1 Driver's Education signs on them in their blazon yellow with black lettering. Usually, being somewhat paranoid, I try to avoid these marked vehicles for fear that, like a rabbit caught in uncoming traffic, should an errant decision be made by the driving novice, I wouldn't have a half ton of aluminum and fiberglass on wheels careen into my innocent (and new) vehicle at any given second.

I kept watching the vehicle, and noticed that the instructor must have been giving some constructive feedback to the student. It was quite animated. I have no idea what they were talking about, but as I looked at the light, I noticed that this vehicle was keeping about 4 cars behind it from getting through the intersection. The left turn light was green.

I felt a sense of relief, when I noticed that on the one door of the vehicle (the passenger rear door) was an ad: for State Farm Insurance, with the name and phone number of the agent listed on it. Thank god someone was using their brain!

Perhaps any repeat offender, drunk driver, or other person prone to driving negligence should be also required to have such sign. It certainly made me breathe a sigh of relief today!

That's what I call creative (and practical) marketing!